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Decrypt has reported Voir Dire NFT prices equivalent to $225 per track on August 25, although the price of $GALA token, the platform’s on-chain currency, has plummeted in recent days (bringing down the dollar price of said NFTs) thanks to bombshell lawsuits between the company’s CEO and cofounder alleging fraud and corporate waste.

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Even under the most conservative assumption that a full 500 in NFT “sales” for each track were in fact freebies, that’s still 2,095 NFTs sold. The NFTs for five songs are only available for purchase as pairs or sets, but of the six tracks individually available (6,000 NFTs, 1,000 per song), 5,095 NFTs are reported to have been sold (85%). Voir Dire seems to have sold well, at least according to Gala Music’s public stats. Decrypt reported that the QR codes at Earl’s Los Angeles show, which encouraged concertgoers to “sign up to get a limited poster at the merch booth,” also gifted them a Gala wallet with a limited edition NFT - should they choose to claim it. Blockster reported that half of these 11,000 NFTs would be given away via “special promotion.” Beyond these music NFTs, Gala will also sell NFTs with tangible merch rewards (t-shirts, signed posters, physical art) and a few “ experiences,” like a spot in a music video or a FaceTime call with the artists. Each of the 11 songs on the album has 1,000 associated NFTs available for purchase. Voir Dire is available to stream for free, provided you create a Gala Music account with a valid email. Gala is best known as the non-fungible token hub of choice for Snoop Dogg, who briefly toyed with the idea of taking the entire Death Row catalog off digital service providers (DSPs) in favor of metaverse-based streaming and potentially made more than $44 million from NFT sales via Gala Music last year. Gala Music is a Web3 platform selling music NFTs - digital certificates of authenticity stored in an ledger called the blockchain. The criticism in question was over the platform where Voir Dire debuted. Instead, The Alchemist is on Twitter saying “How about Fuck you, your criticizm, and whether u are annoyed or not.” on his third tweet at someone with 60 followers (The Alchemist declined to speak with The FADER for this column).Įarl Sweatshirt and the Alchemist share “The Caliphate” featuring Vince Staples Despite the circuitous promotion and anticlimactic show closer, Voir Dire should have been a victory lap, two critically lauded artists with palpable chemistry coming together for a thrillingly no-nonsense collaboration. Online reports from Jazz Cafe indicate a disorderly afterparty that saw Earl perform 30 to 40 seconds of “ Making the Band (Danity Kane)” before promptly dipping. The GPS coordinates directed fans to Jazz Cafe in Camden, where Earl and Alc would unceremoniously “ present” their joint album following Earl’s scheduled London show on August 25. (The Alchemist also showed up at that LA show, setting up his equipment just to bring Earl a birthday cake and play no music). The lead-up to the August 2023 release of the album was similarly convoluted and relied heavily on QR codes: they were found on Earl Sweatshirt merch, linking to screenshots of Alchemist tweets on a website called Gala Music and at Earl’s Los Angeles concert on August 19, where online puzzles hosted on Gala Music revealed oblique references to the album’s name and a set of GPS coordinates in London. The Alchemist first tweeted about the album in 2019 fast forward to 2021, and still no one had found it. Voir Dire, the collaborative rap project between Earl Sweatshirt and veteran producer the Alchemist, was originally conceived as a needle in a digital haystack, a YouTube playlist buried under a fake name and burner account.

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